WordCraft with Care
Copywriting is the foundation of text in your printed materials, your daily creative products, your marketing collateral for your growing business, and in every web page where your products or service meet the public eye.
It’s more important than ever to make the most of the viewing time you have when a consumer or client reads your material — whether you’re a start-up company or an established corporation.
Capture More Attention
Visitors to your web pages will ultimately scan your pages, skimming over highlights while on the search for what they want.
The Stickability Factor
By using creative skills, a copywriter gives you better descriptions, better creative content, better “stickability”, and better informed Customer Service to help keep consumers anchored to your site.
That’s what a copywriter can do for you.
Hey Rusty,
Can I ask how much you charge? I have employed a guy and he’s almost too cheap from what I was expecting anyway. Really good, but just wondered what others charge. ($10 per 500w)
Dan, Most project costs are calculated on a per “job” basis but estimated by how long it will take to complete the job. So if I calculate 500 words I can charge a minimum of one hour @ $25-75. It really depends on the type of content. If I need to research, call someone, check back with you and then complete the job, realistically it would be closer to the $75 per hour range. So you’re not really paying for writing only. That’s how most writers can advertise and undercut while providing a generally low-quality service. If you like his work, like his charges, then by all means keep him. But also consider what type of work you might need later that he may not be capable of producing. At that time you will be shopping again. I never charge $10.00 for anything.
This is great stuff, I’ve just Tweeted it to my followers. When I get back home, I’ll write again (on my phone at the moment)
I’m not sure where you are getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for fantastic information I was looking for this information for my mission.
I agree, Rusty, and would recommend your copywriting services to anyone. I look forward to learning more about copywriting from you. Do you teach classes online?
Rusty,
Great article on copywriting this is news i can use.
Thanks,
Greg.
Thanks Greg. Ummm…Bongo Da Dog? I look forward to more insightful comments from you.